VOV Analytics and Performance Cookies Policy Guide

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Introduction

This Analytics & Performance Cookies Policy explains how VOV by Sumea International uses analytics and performance cookies across its official websites. These cookies help evaluate website performance, understand how visitors interact with website content and improve the reliability, usability and efficiency of online services.

This Policy applies to:

https://vov.ae/
https://vovinternational.com/en

Analytics and performance cookies are processed in accordance with the applicable laws of the United Arab Emirates, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), Federal Decree-Law No. 14 of 2023 Concerning Modern Technology-Based Trade, Federal Decree-Law No. 15 of 2020 on Consumer Protection (as amended), applicable Electronic Transactions legislation, and other applicable laws and regulations of the United Arab Emirates applicable in United Arab Emirates (UAE) and, where required, are activated only after valid user consent has been obtained.

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What Are Analytics & Performance Cookies?

Analytics and performance cookies collect information about how visitors access and use the VOV websites. These cookies help identify usage trends, monitor website performance and improve the quality of online services without directly identifying individual users.

These cookies are optional and may be enabled or disabled through the Cookie Settings page.

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Purpose of Analytics & Performance Cookies

Analytics and performance cookies help VOV understand how the websites perform and how visitors interact with different pages and features.

These cookies may be used to:

Measure website traffic.
Analyse page performance.
Monitor website stability.
Identify technical issues.
Improve navigation.
Evaluate feature usage.
Understand visitor behaviour.
Measure website responsiveness.
Improve overall user experience.
Support continuous website improvements.

Information collected through these cookies is used to enhance operational performance and website reliability.

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Information Processed

Analytics and performance cookies may process technical and usage-related information, including:

Pages visited.
Navigation paths.
Session duration.
Browser type.
Device information.
Operating system.
General location information derived from IP addresses where permitted.
Website interaction data.
Website performance metrics.
Error reports.

This information is used in an aggregated or statistical manner wherever reasonably practicable.

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User Consent

Where required under the applicable laws of the United Arab Emirates, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), Federal Decree-Law No. 14 of 2023 Concerning Modern Technology-Based Trade, Federal Decree-Law No. 15 of 2020 on Consumer Protection (as amended), applicable Electronic Transactions legislation, and other applicable laws and regulations of the United Arab Emirates applicable in United Arab Emirates (UAE), analytics and performance cookies are activated only after users provide their consent through the Cookie Consent Notice.

Users may:

Accept analytics cookies.
Reject analytics cookies.
Modify their preferences.
Withdraw consent at any time.

Users may continue to access the VOV websites even if analytics cookies are disabled.

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Website Performance Improvements

Information collected through analytics and performance cookies helps VOV improve:

Website speed.
Website reliability.
Navigation efficiency.
Content organisation.
User experience.
Device compatibility.
Error resolution.
Feature performance.
Technical maintenance.
Overall website quality.

Analytics information supports informed decisions regarding website enhancements without affecting the core functionality provided through essential cookies.

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Cookie Retention

Analytics and performance cookies remain active only for the period necessary to fulfil their intended purpose.

Retention periods vary depending upon the specific cookie and applicable operational requirements.

Cookie information is not retained longer than reasonably necessary in accordance with applicable legal requirements.

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Third-Party Analytics Services

VOV may use trusted third-party technologies to assist with website analytics and performance measurement.

Where third-party analytics services are used, processing is carried out in accordance with appropriate contractual arrangements, applicable legal requirements and recognised security practices.

Third-party providers may maintain their own privacy and cookie documentation governing the processing of information collected through their services.

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Managing Analytics Cookies

Users may manage analytics and performance cookies at any time through:

https://vov.ae/en/cookie-settings

Users may:

Enable analytics cookies.
Disable analytics cookies.
Withdraw previously granted consent.
Update cookie preferences.
Save revised settings.

Disabling analytics cookies will not prevent access to the VOV websites but may limit the information available for improving website performance.

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Related Business Websites

VOV operates within a broader business ecosystem that includes:

https://www.sumeainternational.com/
https://www.sumeainternational.com/partners.html
https://www.sumeaworld.com/
https://burotec.biz/en/groupe-burotec/

Each website operates independently and maintains its own privacy practices and cookie management procedures unless otherwise stated.

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Policy Updates

VOV may revise this Analytics & Performance Cookies Policy from time to time to reflect changes in website functionality, analytical technologies, operational practices or applicable legal requirements.

The most current version will always be published on the official VOV website.

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