VOV Advertising and Targeting Cookies Policy Guide

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Introduction

This Advertising & Targeting Cookies Policy explains how VOV by Sumea International uses advertising and targeting cookies across its official websites. These cookies help deliver relevant communications, understand user engagement, improve promotional activities and evaluate the effectiveness of marketing campaigns.

This Policy applies to:

https://vov.ae/
https://vovinternational.com/en

Advertising and targeting cookies are processed in accordance with the applicable laws of the United Arab Emirates, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), Federal Decree-Law No. 14 of 2023 Concerning Modern Technology-Based Trade, Federal Decree-Law No. 15 of 2020 on Consumer Protection (as amended), applicable Electronic Transactions legislation, and other applicable laws and regulations of the United Arab Emirates applicable in United Arab Emirates (UAE) and, where required, are activated only after the user has provided valid consent.

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What Are Advertising & Targeting Cookies?

Advertising and targeting cookies are optional cookies used to understand how visitors interact with promotional content and website features. They help ensure that communications are relevant, appropriately managed and presented according to user preferences where permitted by applicable law.

These cookies do not replace essential website cookies and may be disabled at any time through the Cookie Settings page.

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Purpose of Advertising & Targeting Cookies

Advertising and targeting cookies help VOV:

Deliver relevant promotional content.
Measure campaign performance.
Understand user engagement.
Improve communication effectiveness.
Limit repetitive advertisements.
Evaluate promotional activities.
Analyse campaign interactions.
Support audience segmentation.
Improve content relevance.
Enhance user experience across marketing activities.

These cookies are used only for legitimate business purposes and within the limits established by applicable legal requirements.

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Information Processed

Advertising and targeting cookies may process limited information relating to website interactions, including:

Pages visited.
Product categories viewed.
Website navigation patterns.
Device information.
Browser information.
Interaction with promotional content.
Referral sources.
Campaign identifiers.
General location information derived from IP addresses where permitted.

Information collected through these cookies is used to understand campaign performance and improve future communications.

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User Consent

Where required under the applicable laws of the United Arab Emirates, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), Federal Decree-Law No. 14 of 2023 Concerning Modern Technology-Based Trade, Federal Decree-Law No. 15 of 2020 on Consumer Protection (as amended), applicable Electronic Transactions legislation, and other applicable laws and regulations of the United Arab Emirates applicable in United Arab Emirates (UAE), advertising and targeting cookies are activated only after users provide their consent through the VOV Cookie Consent Notice.

Users may:

Accept advertising cookies.
Reject advertising cookies.
Modify their preferences.
Withdraw consent at any time.

Declining these cookies will not prevent users from accessing the VOV websites.

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Personalised Communications

Where permitted by applicable law and based on user consent, advertising and targeting cookies may assist VOV in presenting information that is more relevant to user interests.

These cookies may help:

Display relevant products.
Improve promotional messaging.
Measure advertisement performance.
Understand campaign effectiveness.
Reduce repetitive promotional content.
Improve website recommendations.

Users who disable these cookies may continue to receive general website content that is not personalised.

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Third-Party Advertising Technologies

VOV may use trusted third-party technologies that support advertising measurement, campaign reporting or communication services.

Where third-party advertising cookies are used, processing is carried out in accordance with applicable contractual arrangements and legal requirements.

Third-party providers remain responsible for their own privacy practices and cookie policies.

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Managing Advertising Cookies

Users may manage advertising and targeting cookies at any time through:

https://vov.ae/en/cookie-settings

Users may:

Enable advertising cookies.
Disable advertising cookies.
Update cookie preferences.
Withdraw previously granted consent.
Save revised settings.

Preference changes generally apply to future website interactions.

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Storage Duration

Advertising and targeting cookies remain active only for the period necessary to fulfil their intended operational purpose.

Retention periods vary depending upon the type of cookie, campaign requirements and applicable legal obligations.

Cookie information is not retained longer than reasonably necessary.

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Related Business Websites

VOV operates within a wider business ecosystem that includes:

https://www.sumeainternational.com/
https://www.sumeainternational.com/partners.html
https://www.sumeaworld.com/
https://burotec.biz/en/groupe-burotec/

These websites maintain their own privacy notices, cookie policies and consent management processes unless expressly stated otherwise.

Cookie preferences selected on the VOV websites do not automatically apply to affiliated websites.

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Policy Updates

VOV may revise this Advertising & Targeting Cookies Policy from time to time to reflect changes in advertising technologies, legal requirements, operational practices or website functionality.

The latest version will always be available on the official VOV website.

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