Cookie Systems & Data Control

How VOV Uses Cookies Across Its Websites and Domains

This policy explains the cookies VOV uses across vov.ae and related websites, why they are used, and how customers and visitors can manage their preferences.

Effective date: 7 August 2026
01

Introduction

This Cookie Policy explains how VOV by Sumea International uses cookies and similar technologies when you access or use the VOV websites. It describes the types of cookies that may be used, the purposes for which they are used, how users may manage their preferences, and how cookie-related information is processed in accordance with applicable legal requirements.

This Cookie Policy applies to the following official websites:

  • https://vov.ae/
  • https://vovinternational.com/en

It should be read together with the VOV Privacy Policy, Cookie Consent Notice and other applicable legal policies published on the VOV websites.

02

What Are Cookies?

Cookies are small text files that are placed on a user’s device when visiting a website. They enable the website to recognise the device, remember selected preferences, maintain secure sessions and support essential website functions.

Depending on their purpose, cookies may remain only for the duration of a browsing session or may remain on the device for a defined period.

Cookies may also work together with similar technologies that support website functionality, security, analytics and communication services.

03

Purpose of Cookies

VOV uses cookies to support the operation, security and performance of its websites.

Cookies may be used to:

  • Maintain website functionality.
  • Support secure browsing sessions.
  • Remember user preferences.
  • Improve website performance.
  • Analyse website usage.
  • Maintain consent preferences.
  • Support customer enquiries.
  • Enhance website security.
  • Improve user experience.
  • Deliver relevant communications where permitted.

Cookies are not used for purposes beyond those described in this Cookie Policy without an appropriate legal basis or user consent where required.

04

Types of Cookies Used

Depending upon the website feature being accessed, VOV may use the following categories of cookies:

  • Necessary Cookies.
  • Functional and Preference Cookies.
  • Analytics and Performance Cookies.
  • Advertising and Targeting Cookies.
  • Marketing Cookies.
  • Third-Party Cookies.
  • Unclassified Cookies.

Each category performs a different function and may be subject to different consent requirements.

05

Necessary Cookies

Necessary cookies are essential for the operation of the VOV websites.

They help support:

  • Secure access.
  • Session continuity.
  • Navigation.
  • Website security.
  • Form submission.
  • Consent preference retention.
  • Protection against unauthorised activity.

These cookies may be activated automatically because the website cannot operate correctly without them.

Further information is available at:

https://vov.ae/en/cookie-policy/essential-cookies

06

Functional and Preference Cookies

Functional and preference cookies allow the website to remember information selected by the user, including language, display settings and other personalised preferences.

These cookies help provide a more consistent browsing experience and are generally activated only after user consent where required.

07

Analytics and Performance Cookies

Analytics cookies help VOV understand how visitors interact with the website.

These cookies may collect information relating to:

  • Website visits.
  • Navigation paths.
  • Feature usage.
  • Technical performance.
  • Error reporting.
  • Device characteristics.

The information is used to improve website functionality, performance and reliability.

08

Advertising and Targeting Cookies

Advertising and targeting cookies may be used to understand user interests, manage promotional content and measure the effectiveness of communications.

Where required under applicable law, these cookies will be activated only after the user has provided consent.

09

Marketing Cookies

Marketing cookies may support communication activities, campaign management and the delivery of relevant information relating to VOV products, services and authorised business activities.

Users may withdraw consent for these cookies at any time through the available cookie settings.

10

Third-Party Cookies

Certain website functions may involve third-party technologies supporting analytics, website security, communication services, embedded content or operational functionality.

Where third-party cookies are used, they operate in accordance with applicable contractual arrangements and relevant legal requirements.

Third-party providers remain responsible for their own privacy and cookie practices.

11

Cookie Consent

When users first visit the VOV websites, they may be presented with a cookie consent notice allowing them to:

  • Accept all cookies.
  • Reject non-essential cookies.
  • Manage cookie preferences.

Where consent is required by the applicable laws of the United Arab Emirates, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), Federal Decree-Law No. 14 of 2023 Concerning Modern Technology-Based Trade, Federal Decree-Law No. 15 of 2020 on Consumer Protection (as amended), applicable Electronic Transactions legislation, and other applicable laws and regulations of the United Arab Emirates applicable in United Arab Emirates (UAE), optional cookies will not be activated until the user has provided a valid consent choice.

Consent preferences may be updated at any time through the cookie settings available on the website.

12

Cookie Management

Most internet browsers allow users to manage cookies through browser settings.

Users may:

  • Delete existing cookies.
  • Block future cookies.
  • Restrict certain categories.
  • Receive notifications before cookies are stored.

Blocking essential cookies may affect website functionality and prevent certain services from operating correctly.

13

Cookie Retention

The storage period for cookies depends upon their purpose.

Some cookies remain active only during the browsing session, while others may remain for a defined period necessary to support website functionality, security, consent management or user preferences.

Cookies are not retained longer than reasonably necessary for their intended purpose.

14

Cross-Domain Cookie Preferences

Where technically feasible and legally permitted, cookie preferences may be recognised across the following VOV websites:

  • https://vov.ae/
  • https://vovinternational.com/en

Users may be asked to provide separate consent where technical or legal limitations prevent preferences from being shared between domains.

15

Related Business Websites

VOV may maintain business relationships with affiliated organisations including:

  • https://www.sumeainternational.com/
  • https://www.sumeainternational.com/partners.html
  • https://www.sumeaworld.com/
  • https://burotec.biz/en/groupe-burotec/

These websites operate independently and may maintain their own privacy notices, cookie policies and consent mechanisms.

Cookie preferences selected on a VOV website do not automatically apply to affiliated websites unless expressly stated.

16

Updates to this Cookie Policy

VOV may revise this Cookie Policy from time to time to reflect changes in applicable legislation, website functionality, operational practices or cookie technologies.

The updated version becomes effective upon publication on the website unless otherwise stated.

Users are encouraged to review this Policy periodically.

17

Related Legal Documents

This Cookie Policy should be read together with:

  • Privacy Policy: https://vov.ae/en/privacy-policy
  • Cookie Consent Notice: https://vov.ae/en/cookie-consent-notice
  • Essential Cookies Policy: https://vov.ae/en/cookie-policy/essential-cookies
18

Contact Information

For questions relating to this Cookie Policy, cookie preferences or data processing, please contact:

VOV by Sumea International

Plot No. S51108,Jebel Ali Freezone,Dubai, UAE

Website

https://vov.ae/

https://vovinternational.com/en

Telephone

+971 50 870 3674

Email

info@vovinternational.com